CD & AD

One that changed a business

BT Global Services delivers 40% of BT's revenue. Half of the biggest companies on the planet run on their networks. But the tools given to their customers were woeful, in the end losing BTGS multi-million pound contracts.

In the space of a year we took BT Global Services from bottom of the analysts ratings to the very top and 'one to watch'. Creating differentiation in the market, adding a genuinely palpable energy to the business and pulling in a profit of £64m in the first year alone.

Not bad for an interface.