CD & AD

As simple as buying a coffee

E.on can’t win on price but they can differentiate with service. So we created a utility that simplifies the bit everyone hates – finding the best tariff – making the whole process transparent, simple and easy to understand. We let people know about it with a campaign of time and location based ads.

We created a bespoke set of DOOH ads that used live train departures to provide contextual messages.

Results

3,000 new customers
60,000 people switching to better tariffs
No extra calls to the call centre
90% of people who start using the tool finish it