CD

Big imaginations

Our job was to demonstrate to new parents that LEGO DUPLO helps develop their kid’s imaginations with story telling. Through a Facebook campaign we offered five tiny directors the chance to have their stories made into a real Disney animated short which would be premiered online in the Tiny Film Festival.

Each week, a new theme would be announced. Kids and parents could then enter their story as a short script.

We then worked with Disney to create the debut films.

Results:

7% increase in sales
3 x the social engagement rate
60% of people shared or commented
Happy kids and parents