CD

Your thumb the super-hero

With mobile gaming anyone's thumbs can be the saviour of a galaxy or conqueror of kingdoms. The problem was mobile gamers tended to get hooked on one favourite game. Our job was to get them to try something new with Google Play Games Month – four weeks of deals on the top titles.

We created limited edition sets of 3D printed 'Thumb Hats' inspired by the titles on offer, and sent them to the top game reviewers across Europe.

The 3D printed thumbs and boxes were created with Asylum SFX in three weeks start to finish.

We posted the finished boxes out to the top Youtube games reviewers across Europe, and watched the reviews roll in.

The hats also came in handy for our print and DOOH campaign.

Results:

4 million views

+300k downloads

30% increase in revenue

The head of Google Creative EMEA called it "best in class creative" and ordered a box.