CD
Your thumb the super-hero
With mobile gaming anyone's thumbs can be the saviour of a galaxy or conqueror of kingdoms. The problem was mobile gamers tended to get hooked on one favourite game. Our job was to get them to try something new with Google Play Games Month – four weeks of deals on the top titles.
We created limited edition sets of 3D printed 'Thumb Hats' inspired by the titles on offer, and sent them to the top game reviewers across Europe.